For the rebranding project of Antonacci olive oil, I focused on renewing the logo and the visual identity of the packaging, with the goal of conveying the authenticity and quality of the product while also enhancing its artisanal tradition. I worked on a modern and distinctive design that respects the brand’s heritage, using fresh and refined visual elements to create packaging that stands out on the shelves, enhancing the consumer experience. A3 Advertising Campaign — Photographic Language, Familial Tone. using minimalist language lest refects the essence of the oil: simple ye full o meaning.